"WHITE" BY LIGHTS FOR LG DLITE PHONE 

In a completely digitized world, LG launched a K Pop phone here in the States. The LED display screens, reminiscent of LIGHT BRIGHTS, gave us a unique opportunity to tell a story of connection in a simple and analog way. Partnering with the artist Lights, we told the age old story of boy meets girl, boy loses girl, boy learns a thing or two and wins girl back.